window shopping in World Beauty

Sometimes the best things are right under your nose.

I had a dear fashion friend staying nearby on Waiheke Island last week, And while sharing a divine local red we created a shopping itinerary for a day in Auckland.

There was a discerning fashion designer to buy for, not an easy task.

One of the standout stores to visit to buy a gift for me is World Beauty in Vulcan lane Auckland City. The World team are a bit of an institution in New Zealand and their retailing & display is inspirational.

I have a few favourites around the world now -

Strange Trader in Byron Bay, Orson & Blake in Woolahra, Beker & Minty in Potts Point both in Sydney. L'Eclaireur in Paris, Muji in Tokyo, World Beauty in Auckland is firmly on that list.

World Beauty has a lot of lines exclusive to them in New Zealand which makes them a destination store. The range of candles, soaps, fragrances specifically are delicious. The addition of antiques, collectable picture books and over the top religious icons make it less pharmacy than other beauty stores and more of a wonderful fossicking adventure.

http://www.worldbrand.co.nz/retail.php